Stratajet plans to shake-up the private jet market with new online booking service

Corporate Jet Investor Staff
By Corporate Jet Investor Staff August 22, 2013 15:15

Stratajet plans to shake-up the private jet market with new online booking service

Jonny Nicol, CEO of Stratajet, wants to vastly improve the accessibility and efficiency of business aviation with the launch of a game-changing online booking service for private jet users.

After introducing an online application that allows charter companies to track, price and measure the profitability of their aircraft, Nicol and his London-based team at Stratajet are now preparing for the imminent launch of what the company describes as “the first real-time search engine and booking platform for private aviation.”

Styled in the same vein as price comparison sites like Expedia or Skyscanner, the software will give private jet users the chance to book flights using an engaging and easy-to-use platform that plans journeys from one postcode to another.

Due to launch before the end of the year, the booking portal will let consumers compare landing fees charged by different airports in the vicinity, choose between a list of aircraft and handling companies and ultimately, eliminate the need for a charter broker.

“It isn’t purely about us providing a webpage where people can select aircraft,” says Nicol. “A lot more needs to happen in order to make the private jet industry grow again.”

Richard Koe, managing director of WINGX Advance, a German research and consulting company, is one such proponent of Stratajet’s vision and believes the company is making positive steps towards melting the perception that business aviation is purely “a luxury service limited to the very wealthy via highly-personalised concierge-style sales channels.”

“What I like about their approach is their willingness to challenge the status quo culture in our industry,” says Koe. “Stratajet believes that with the right use of technology, the opacity of searching and comparing options can be stripped away. In their (and our) view, a transparent market place for evaluating and bidding for private jet services would bring huge efficiencies, attracting new customers and better service providers.”

Corporate Jet Investor Staff
By Corporate Jet Investor Staff August 22, 2013 15:15

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