Thomas Flohr: the maverick

Alasdair Whyte
By Alasdair Whyte January 23, 2015 11:59

Thomas Flohr: the maverick

Thomas Flohr is No. 2 on the Corporate Jet Investor Power List 2015.

VistaJet achieved a lot in 2014. It expanded into the US, took delivery of 24 Bombardier aircraft and continued to grow. But it was also a rare year where Thomas Flohr did not surprise the market. In 2013, we had the launch of IALT, in 2012 there was the order for 56 Globals. We are due a big announcement in 2015.

VistaJet celebrated its 10th anniversary in 2014 and Flohr has refined VistaJet’s model in that time. The operator has phased out its Learjet fleet and is firmly focused on Bombardier’s long range business jets. Flohr says one reason that it has done this is because it is impossible to deliver exceptional customer service on a short-haul flight.

Flohr takes the customer experience seriously. Because VistaJet owns it fleet of around 40 aircraft, every aircraft type can be identical. The aircraft even smell the same with Le Labo perfume used on every aircraft.

Designed by Nina Flohr, the daughter of Thomas Flohr, VistaJet aircraft use darker carpets, grey soft furnishings, cream seats and dark wood more than US business jets, which tend to favour white, beige and lighter wood.

“Thomas Flohr is the Steve Wyn of business aviation,” says Kenny Dichter, founder of Wheels Up the US sales agent for VistaJet. “Wyn revolutionised Las Vegas, Flohr has done the same with his airplanes.”

Alasdair Whyte
By Alasdair Whyte January 23, 2015 11:59

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